Golf4iedereen

The Challenge

Golf 4 Iedereen, a passionate golf travel and training company, had a mission to make golf accessible and enjoyable for everyone. However, their outdated website was hindering their ability to attract new customers and retain their existing audience.

• Design and structure issues: The website was cluttered, with no logical structure or categorization of content, making it difficult for visitors to find what they needed.
• SEO underperformance: Poorly maintained content and missing metadata meant the website ranked low on search engines, resulting in missed opportunities.
• Outdated features: Their site lacked modern functionalities, such as a properly integrated MyBusiness profile, which limited their local search visibility.
• User experience: Navigation was frustrating, and the outdated design didn’t reflect the professionalism of their brand or services.

The Solution

Our goal was to transform the Golf 4 Iedereen website into a future-proof platform that showcased their expertise, improved usability, and drove traffic.

1. Website revamp:
   • We built a sleek, modern, and responsive website designed for fast loading times and intuitive navigation.
   • The site now provides a clear overview of their services, such as golf courses, travel packages, and group offers, all neatly categorized.
2. Content organization and SEO optimization:
   • We reorganized all the existing content into logical categories, making the site easier to navigate and boosting its SEO performance.
   • Outdated URLs were redirected to the appropriate new pages, preserving search engine rankings while improving user experience.
   • New, SEO-optimized copy was created to highlight their unique selling points, such as their 100% success guarantee for obtaining handicap 54 and their expert-led golf trips.
3. Google My Business integration:
   • We added and optimized their MyBusiness profile to improve their visibility for local searches, ensuring potential clients could easily find and contact them.
4. Enhanced user engagement:
   • Integrated call-to-action elements, such as "Bekijk onze golfreizen" and "Schrijf je in voor onze nieuwsbrief," to boost customer interaction.
   • Added customer testimonials and references to build trust.

The Results

The new website launched with immediate positive feedback:

• Faster performance: Page load times improved by 60%, providing a seamless experience for visitors on all devices.
• Better search visibility: The revamped SEO strategy resulted in a significant increase in organic traffic, with search rankings improving across targeted keywords like “GVB cursussen” and “golfreizen Portugal.”
• Higher engagement: Newsletter signups and travel inquiries grew by 35% in the first three months after launch.
• Future-proof platform: The new design is scalable, making it easy for Golf 4 Iedereen to expand their offerings and maintain the site long-term.

Ongoing Collaboration

At Zalm Partners, we believe in long-term success for our clients:

• SEO Maintenance: We continue to monitor and refine their SEO performance to ensure sustained growth.
• Content updates: Regular updates to reflect new travel packages, promotions, and courses.
• Analytics tracking: Providing data-driven insights to optimize their user experience and marketing strategies.