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The Challenge

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ROOFIT, a leader in the roofing industry, approached us with a clear goal: optimize their online presence, increase their market share and modernize their brand's digital identity. Their existing website, dakwerken.be, needed a major SEO boost and a more modern, user-friendly design. In addition, they wanted to expand their digital footprint with a new website, roofit.be, and later launch iso-control.be, focused on insulation inspections.

The Solution

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Our collaboration started with optimizing the SEO and performance of dakwerken.be, a WordPress site. We implemented advanced SEO strategies that pushed the site to the top of Google for essential keywords such as "Roofing Antwerp", dramatically increasing their visibility and customer inquiries.

We then developed their new WordPress site, roofit.be, combining modern design with an improved user experience. Optimized for speed, SEO and mobile friendliness, the site reflects ROOFIT's renewed digital identity while maintaining high search engine performance.

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Finally, we built iso-control.be, their insulation inspection platform, also on WordPress. This site is aligned with ROOFIT's new service offering and helps them connect with businesses and homeowners looking for insulation solutions, while maintaining strong SEO performance.

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The Results

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• Top google rankings: All of ROOFIT’s WordPress platforms rank at the top for essential keywords, leading to increased web traffic and more business inquiries.
• Modern digital identity: The launch of roofit.be gave ROOFIT a new, professional online presence that reflects their growth and leadership in the roofing industry.
• Increased traffic & conversions: With SEO enhancements and an improved user experience, ROOFIT saw a boost in web traffic and customer conversions.
• Sustainability impact: ROOFIT’s work in roofing and insulation services not only improves homes but also contributes to energy efficiency and sustainability—a mission we’re proud to support.

Ongoing Collaboration

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We continue to work with ROOFIT on SEO optimization, website maintenance and digital marketing campaigns across all platforms. As a trusted partner, we look forward to future projects that will expand ROOFIT's digital reach even further.

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Final Thoughts

At Zalm Partners we are proud of our continued collaboration with ROOFIT. By developing their WordPress platforms – dakwerken.be, roofit.be and iso-control.be – we have helped them achieve a dominant position in their sector. From improving SEO to creating a modern digital identity, we've worked closely with ROOFIT to support their growth and sustainability goals. We are excited to continue building impactful platforms for ROOFIT in the future.