cdum

The Challenge

cdum, a forward-thinking company specializing in sustainable roofing solutions, aimed to expand their reach and educate more consumers about the benefits of sedum roofs. They needed an attractive, informative, and functional online presence that effectively balanced education and commerce.

The Solution

To help cdum achieve their goals, Zalm Partners implemented a comprehensive digital transformation strategy:

1. Website design and development:
   • Designed and built a fully responsive website tailored for both informative content and e-commerce.
   • Streamlined navigation and modern visuals effectively showcase cdum’s expertise in sustainable roofing.‍
2. SEO and speed optimization:‍
   • Enhanced search engine visibility through technical SEO improvements and fast page loading times.
   • Optimized content to ensure higher rankings for key search terms like "sedum roofs" and "sustainable roofing solutions."‍
3. Visual identity refresh:
   • ‍Refined cdum's branding with an eco-conscious visual identity that reflects their values and increases recognition across digital platforms.

The Results

The new digital platform delivered measurable improvements:

• Increased web traffic: SEO enhancements and a user-friendly design drove a significant rise in organic traffic.
• More leads: Streamlined navigation and clear calls-to-action boosted quote requests for sedum roofs.
• Environmental impact: By improving accessibility and awareness of sedum roofs, cdum is contributing to more sustainable construction practices.

Final Thoughts

The partnership with cdum exemplifies how a strong digital presence can drive business growth while promoting environmental responsibility. By combining cutting-edge technology, impactful design, and strategic SEO, we empowered cdum to educate their audience and expand their reach.

This project demonstrates Zalm Partners' commitment to creating digital solutions that deliver measurable business results and positive environmental outcomes.